What does the Girl Scouts of America, Japan Energy Corporation, Minolta, United Way, Alfred Hitchcock, Warner Bros, United airlines, At&t, South Western Bell, & Motion Graphics have in common… One man Saul Bass.
Saul Bass was a graphic designer and academy award winning film maker who lived from 1920-1996. His work is still used today from the Girl Scouts of America (their logo is still the original he designed ) to The At&t globe which has recently been updated because of there merger with Cingular. His At&t logo reached 93% recognition in the united states.
I don’t know about you but if any work you do ever reaches that kind of recognition then you have done more than what you were hired for although this is the goal with every project. I think Saul Bass fascinates us because what he started out in as just a profession became a medium for him to present ideas and concepts also a creative outlet that allowed him the unadulterated freedom to create work that enhanced everything from the movie experience to his own work in film and animation.
I love his work because of its simple and straight forward graphics that some how truly speak a thousand+ words. Take his title sequence for the man with the golden arm. The rectangles always appearing oblique almost imposing on the actual titles. It seamed to me that the shapes were always trying to line up with horizontal and vertical lines of type yet always choosing instead to be slightly off the mark. It also reminds me of Jazz’s perfect imperfection where every one will be on beat then one or 2 instruments might sock the beat in the face a few times only to stand it back up and keep on moving thought the beat. Then as if he had not eluded enough to the struggle that would be portrayed in this 1950’s film the center image is an abstraction of a heroin addicts arm. WONDERFUL WORK.
See the title sequence here.
So I will end this post with a picture of Saul Bass and a note to please check out the rest of his work and have a great day
